11/28/2022 0 Comments Hyperspace toys![]() When two school field trips go awry, John and his friends must save their classmates from certain death. The Horn Book, I When John Riley accidentally gets on the wrong school bus, he becomes the first human to enroll at Hyperspace High, an intergalactic school aboard a spaceship. #Hyperspace toys series#This action-packed new series offers relatable, quirky school stories with a sci-fi twist (picture Hogwarts in space). The larger-than-life display obviously garnered a lot of appreciation and response.When John Riley accidentally gets on the wrong school bus, he becomes the first human to enroll at Hyperspace High, an intergalactic school aboard a spaceship. Re-usable materials were used which could deliver the necessary impact while generating maximum visibility.Īdds Siddharth Anand Jha, Business Head, Hyperspace India, "It was sheer dedication and attention to details, proper planning and display of fine craftsmanship by the Hyperspace India team which ensured we were able to deliver an absolutely awe-inspiring outcome in the form of the 12 ft. #Hyperspace toys portable#In addition, the entire structure had to be portable and capable of being dismantled during shipping. The replica took over a month to build, with the workmen studying the minutest detail to bring out the accuracy and resemblance to the original character and fitted it with LED lights, making it even more impactful.Ī number of challenges were faced during the development and creation process, especially in using a 12-inch action figure as a benchmark, but the executing team faced them all with gusto. With the objective of generating a powerful buzz around Max among retailers and customers alike, Hyperspace India created a 12ft tall Max Steel Action Figure, made of fiber and weighing 160 kg. With respect to the Toy Fair in India the team worked on the principle of'Size does Matter' and which was clearly seen when we had the tallest structure which stood out in the clutter.†Says Haresh Nayak, Managing Director, Posterscope Group, which was associated with the brand launch, "It is indeed a pleasure to work with Mattel Toys across various retail formats and retail communication for last four years. We are thrilled to be now launching Max Steel in India, and this superlative execution is definitely a step in the right direction.†said, "Max Steel is a Mattel property which has become one of the most successful boy's brands in the world, and a sensation for boys everywhere. Speaking on the launch, Karun Gera, Country Manager, Mattel Toys India Pvt. This spectacular execution made the Mattel Toys gallery a visitors' attraction. During the occasion, Mattel along with Hyperspace India, decided to showcase a giant replica of Max Steel at their Gallery over two days during October 24 to 26, 2013 at the NSE Ground, Mumbai. Mattel Toys took this opportunity to collaborate with Hyperspace India to launch their new Superhero Max Steel in India amidst much fun fare and cheers. To further tap the growing market and be part of this revolution, India's first-ever Toy Fair - Kids India 2013 was held in October. The toy industry is getting pretty upbeat about reaching out to the young shoppers. ![]()
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